Ideas that connect
Ideas, guides and lessons on web development, design and digital business.
31 Aug 2026 · Digital business
Video for your business: which pieces to make and how to use them
Brand films, reels, tutorials and testimonials. Which kind of video fits each goal and how to get the most out of a single shooting day.
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25 Aug 2026 · Development
Template or custom development? How to choose without wasting money
A template is good for getting started; a custom system is worth it when your business has its own processes. Here’s how to tell what you need.
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18 Aug 2026 · Digital business
Your online store in Argentina: payments, shipping and invoicing without headaches
E-commerce billed over 34 trillion pesos in Argentina in 2025. What your store needs to sell: installments, shipping, stock and electronic invoicing.
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11 Aug 2026 · Design
A logo isn’t a brand: what a complete visual identity includes
Logo, palette, typefaces, brand guidelines and applications. What your identity needs so your business looks equally professional everywhere.
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04 Aug 2026 · Development
Website speed: why every second of loading costs you customers
What Core Web Vitals are, which numbers Google expects and what you can do so your site loads fast on your customers’ phones.
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28 Jul 2026 · Development
Integrations: when your website, payments and invoicing talk to each other
What an API is, explained without jargon, what can be connected and how much time your team gets back when it stops copying data between systems.
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21 Jul 2026 · Digital business
Social media for small businesses: a simple strategy you can sustain
You don’t need to be on every network or post every day. Goals, content pillars and a realistic calendar so your social media works for your business.
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14 Jul 2026 · Design
7 signs your website needs a redesign
Your site can still be online and yet be driving customers away. Seven symptoms to check and how to approach a redesign without losing what already works.
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07 Jul 2026 · Development
Landing page, one-page or corporate site: which one your business needs
Three different formats for three different goals. What each one is, when it fits and how to combine them without overspending.
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