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Ideas that connect

Ideas, guides and lessons on web development, design and digital business.

Technical SEO: what your site needs so Google understands it
27 Oct 2026 · Development

Technical SEO: what your site needs so Google understands it

Titles, descriptions, sitemap, structured data and Search Console. The technical foundation that has to be right before thinking about content or ads.

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Domain, hosting, SSL and maintenance: what nobody explains about your website
15 Sep 2026 · Development

Domain, hosting, SSL and maintenance: what nobody explains about your website

The invisible side of your website: who owns the domain, which hosting to choose, why the padlock matters and what happens if nobody updates anything.

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Template or custom development? How to choose without wasting money
25 Aug 2026 · Development

Template or custom development? How to choose without wasting money

A template is good for getting started; a custom system is worth it when your business has its own processes. Here’s how to tell what you need.

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Website speed: why every second of loading costs you customers
04 Aug 2026 · Development

Website speed: why every second of loading costs you customers

What Core Web Vitals are, which numbers Google expects and what you can do so your site loads fast on your customers’ phones.

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Integrations: when your website, payments and invoicing talk to each other
28 Jul 2026 · Development

Integrations: when your website, payments and invoicing talk to each other

What an API is, explained without jargon, what can be connected and how much time your team gets back when it stops copying data between systems.

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Landing page, one-page or corporate site: which one your business needs
07 Jul 2026 · Development

Landing page, one-page or corporate site: which one your business needs

Three different formats for three different goals. What each one is, when it fits and how to combine them without overspending.

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