La Nueva Escuela Virtual
A learning platform for teachers, students, principals and families that kept classes going in Puerto Rico through the earthquakes and the pandemic.
The challenge
Schools in Puerto Rico needed to keep teaching remotely through real emergencies —the 2020 earthquakes and then COVID-19— without losing track of each student.
Teachers with little digital experience needed a simple tool, with standards-aligned content that also worked for special education.
The solution
A platform “created by teachers for teachers”, organized in 4 steps:
- Planning: study groups and diagnostic tests to know each student’s level.
- My Dynamic Class: tools to teach in an engaging way.
- My Assignments: homework with automatic grading.
- Assessment: analytics that record everything students do, with reports by user role.
A support network was added with weekly webinars, chat and phone assistance, and 24/7 video tutorials.
Brand and launch. We designed the La Nueva Escuela Virtual identity (a book made of tablets bound by a spiral) and the “Aquí puedes” (“Here you can”) campaign: the institutional catalog, banners, device pieces and the trade-show stand, with a giant suspended cursor pointing to where visitors try the platform.
Results
Thousands of students and teachers stayed connected during the earthquakes in Puerto Rico, and NEV became one of the most effective platforms during COVID-19. Principals and teachers from Vieques, Guánica and Yauco highlight the continuity of learning and the team’s support.
“La Nueva Escuela Virtual and its support team have been key to keeping learning going in my school community.” — Brenda Torres, principal, Vieques
The institutional catalog presents the platform module by module, through the voices of students, teachers and families, and through its numbers.
“Aquí puedes” (“Here you can”): the campaign takes the platform to screens, banners and education fairs.
Trade-show stand: a giant suspended cursor points to the tablet module where visitors try the platform.
Hanging cubes with the brand and the campaign slogan.